
At-Home Hair Color
Salon-Looking Color. Made Simple.
Rich, even-looking color in about 30 minutes.
Comb. Wait. Rinse.
✓ Built-in comb applicator
✓ Ready in about 30 minutes
Real-Looking Results
See the Difference
Rich, even-looking color that helps cover visible gray roots while leaving hair looking smooth, glossy and refreshed.
Before
After
Before
After
Before
After
Individual results and color appearance may vary depending on original hair color, hair condition and application method.
Choose Your Color →
At-Home Hair Color
Salon-Looking Color, Made Simple.
Refresh your color at home with a fruit-enriched formula designed for smooth, even-looking coverage and glossy-looking results in approximately 30 minutes.
Color, comb and rinse—without complicated steps.
✓ Comb applicator for even distribution
✓ Designed for use in about 30 minutes
Simple At-Home Application
Color Your Hair in 3 Easy Steps
Attach, apply and rinse. The comb applicator helps distribute the formula evenly for a simple, mess-free experience at home.
01
Attach the Comb
Put on the included gloves, remove the bottle cap and securely attach the comb applicator.
02
Squeeze and Comb
Gently squeeze the bottle and comb the formula through dry hair, starting at the roots and working toward the ends.
03
Wait and Rinse
Leave the formula on for 30–40 minutes, then rinse thoroughly until the water runs clear.
Application tip: Stubborn gray or coarse hair may require slightly more processing time.
Ditch the Salon.
Keep the Stunning.
Get rich, vibrant-looking color at home with a gentle formula designed to leave hair looking smooth, glossy and refreshed.
- ✓ Ammonia-Free and Gentle on the Scalp
- ✓ Covers Visible Gray in About 30 Minutes
- ✓ Leaves Hair Looking Rich, Smooth and Glossy
Buy 2, Get the 3rd Free
The Comparison
Not All Hair Dyes
Are
Created Equal.
Before you reach for another drugstore box, see exactly what you're getting — and what you're missing.
Ordinary Box Dye
The stuff sitting on drugstore shelves- ✕ Loaded with ammonia, PPD and resorcinol
- ✕ Harsh chemical smell that lingers for days
- ✕ Color fades and washes out within 2–3 weeks
- ✕ Leaves hair dry, brittle and straw-like
- ✕ Patchy roots, uneven tones and orange casts
Our Botanical Formula
Salon-inspired results with a gentle botanical blend.- ✓ Ammonia-free formula with gentle ingredients
- ✓ Fresh botanical-inspired scent
- ✓ Rich, vibrant-looking color results
- ✓ Helps leave hair looking smooth and glossy
- ✓ Even-looking coverage from root to tip
Need to Know
Frequently Asked Questions
Quick answers about application, processing time and at-home color care.
01 How do I apply the hair color?
Attach the comb applicator, gently squeeze the bottle and comb the formula through dry hair from the roots toward the ends.
02 How long should I leave it on?
Allow the formula to process for approximately 30–40 minutes, then rinse thoroughly according to the product instructions.
03 Can it be used on visible gray hair?
It is designed to help provide rich, even-looking coverage. Results may vary depending on your original color, hair texture and amount of visible gray.
04 Do I need to perform a patch test?
Yes. Always perform the recommended allergy patch test before full application, even if you have used hair color products before.
05 How long will the color last?
Color longevity varies with hair condition, washing frequency, shampoo choice and selected shade. Use color-safe hair care to help maintain the finish.
06 How does the Buy 2, Get 1 Free offer work?
Select three eligible boxes or shades during the promotion period. Confirm that the free item or discount appears in your cart before checkout.
Before coloring: Read all package instructions, wear gloves and complete the recommended allergy test. Do not use on irritated or damaged skin.